Gauging potential demand for new events: A case study with a multi-stage,...
AbstractPurpose– The purpose of this paper is to gauge potential interest in equestrian events for a proposed multi-use international horse park. Design/methodology/approach– Multi-stage, mixed methods...
View ArticleMega-event volunteers, similar or different? Vancouver 2010 vs London 2012
AbstractPurpose– The purpose of this paper is to compare motivations of volunteers at two mega multi-sport events. Design/methodology/approach– The research used a quantitative research design to...
View ArticleFestival attendees’ motivations: the case of International Troia Festival
AbstractPurpose– The purpose of this paper is to investigate underlying motivational dimensions of visitors attending the International Troia Festival (ITF), Çanakkale, Turkey....
View ArticleDesigning small-scale sport events in the countryside
AbstractPurpose– The purpose of this paper is to develop and illustrate a conceptual tool for the planning of rural sport events. Design/methodology/approach– The proposed model is elaborated based on...
View ArticleDubai Shopping Festival: tourists’ nationality and travel motives
AbstractPurpose– Tourists differ in their needs, motives and activities but they can be described based on demographic characteristics, nationality being one of them. The purpose of this paper is to...
View ArticleSegmenting and profiling attendees of a film festival
AbstractPurpose– The purpose of this paper is to analyse film festival spectators on the basis of their motives for attending as well as other variables linked to cultural consumption, the evaluation...
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